Why e.l.f. Beauty (ELF) Stock Is Trading Lower Today
Shares of cosmetics company e.l.f. Beauty (NYSE:ELF) fell 5.9% in the afternoon session after research by Morgan Stanley analyst Dara Mohsenian revealed weak sales trends for the company (ELF). The research revealed that U.S. scanner sales growth "slowed to 5.5% year over year in the last two weeks, including Amazon first party, and were down 1.9% year over year in the last week." The analyst blamed the weakness partly "on the timing of the Martin Luther King Jr. Day and the LA wildfires."